Social networking and employee recruitment
Social networking has become a central component to employee recruiting, the Globe & Mail reports.
According to Jennifer Ricci, vice president of employee experience at Ontario-based global e-reading service Kobo, an increasing number of job candidates are being reached through trusted social networking sites such as LinkedIn.
"More than likely, the most desired candidates are not searching job boards or reading job ads," Ricci told the news source. "They are networking with their colleagues, reading industry news and contributing to online industry discussions."
Social networking also allows a more targeted form of recruitment compared to job boards.
"Often, job boards flood a lot of quantity and it takes a lot of resources and hours to sort through to find the quality," Ricci explained.
The company promotes job openings via company blogs, and encourages staff to do the same thing within their personal social networks, because employees who are referred by friends tend to be easier to assimilate into the organization, and have higher rates of retention.
Social networking sites can also be useful to employers in other ways. A recent survey by recruitment firm Robert Half International found that 36 percent of respondents admitted to vetting prospective employees' Facebook profiles.
According to Jennifer Ricci, vice president of employee experience at Ontario-based global e-reading service Kobo, an increasing number of job candidates are being reached through trusted social networking sites such as LinkedIn.
"More than likely, the most desired candidates are not searching job boards or reading job ads," Ricci told the news source. "They are networking with their colleagues, reading industry news and contributing to online industry discussions."
Social networking also allows a more targeted form of recruitment compared to job boards.
"Often, job boards flood a lot of quantity and it takes a lot of resources and hours to sort through to find the quality," Ricci explained.
The company promotes job openings via company blogs, and encourages staff to do the same thing within their personal social networks, because employees who are referred by friends tend to be easier to assimilate into the organization, and have higher rates of retention.
Social networking sites can also be useful to employers in other ways. A recent survey by recruitment firm Robert Half International found that 36 percent of respondents admitted to vetting prospective employees' Facebook profiles.
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