Should you use social media recruiting?
Due to the overwhelming prevalence of technology in the world, there are a lot more options for HR professionals when it comes to employee recruiting. One technique that may be worth a try is social media recruiting - but there are a few stipulations.
Searching for potential employees via social media can provide a wealth of information on their personal and professional lives, but reaching out to them on these platforms may come off as creepy if you aren't careful. BLR.com advises recruiters to maintain transparency so they appear business-like throughout the process. People will want to know how you found them and how you know information about them, so be up front with these answers.
Americans' use of social media is growing each year, and HR professionals would be smart to take advantage of that communications pathway. According to The Pew Research Center, as of December 2012, 67 percent of online adults use social networking sites.
Indeed, more employers are utilizing social media for recruitment as time goes on. A recent survey by the Society for Human Resource Management found that 77 percent of respondents currently use social networking sites for recruitment purposes.
This is undoubtedly a useful technique that HR professionals could implement. A professionally-oriented site liked LinkedIn is a good place to start.
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