Recruiting through social networks can save companies time and money

LinkedIn has been growing at a very rapid rate, with revenue from the site's recruitment services growing 136 percent to $84.9 million at the start of 2012, according to Forbes. The network now boasts more than 150 million members in its recruiting platform. When the site was first launched, it primarily served as a network through which companies could build networks to connect with professionals, and also provided jobseekers with new ways to identify open positions.

However, as these networks gain popularity, many businesses are foregoing their autonomous employee recruitment channels in favor of the advanced versions available online, the source adds. In some cases, companies have replaced internal networks with presences on the social media pages.

To make the most out of these innovations, human resource professionals need to first build up a good network, and then actively participate on the site, according to California Employer Daily. New features such as status updates and summaries provide businesses with better ways to engage job prospects.

If companies do not have a human resources team to manage these efforts, they can bring on new employees if the funds are available, or consider outsourcing the positions. 

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