More employers turn to social recruiting for new employees

A recent study by Jobvite found that most U.S. companies are turning to social media for their employee recruitment processes. Of those polled for the Social Recruitment Survey, 92 percent said they turned to social networks when looking for talent to fill a position, with 66 percent tapping Facebook and 54 percent using Twitter.

The study also revealed businesses are looking at prospective employees' social media profiles more often. Just under half (48 percent) said they checked candidates profiles and looked favorably upon those in professional groups and people who had performed volunteer work. Applicants who use poor grammar on their profile pages or post content containing profanity, drinking or illegal substance use were viewed negatively.

"The rise in social recruiting has allowed both candidates and employers an easier way to find the best match," said Dan Finnigan, president and CEO of Jobvite. "We continue to see social recruiting gain popularity because it is more efficient than the days of sifting through a haystack of resumes."

In fact, the firm noted seven in 10 employers had successfully made a hire from a social recruiting process. If employers are interested, but don't have the time to engage in this process, they might consider outsourcing human resources. 

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