How companies are recruiting and retaining top talent

The employee recruitment process is evolving. With the rise of social media sites such as Facebook, LinkedIn and Twitter, it's easier than ever for job seekers to sift through openings and for recruiters to find qualified candidates.

A recent Business 2 Community article highlights five resources recruiters are currently using to keep their employee pipelines filled, including online recruitment boards such as Monster.com and CareerBuilder, events and fairs, student outreach, in-house referrals and social networks.

If businesses are going down the path of social searches, they may want to consider the advantages and drawbacks of each avenue, the source reports in a separate article. Twitter, for example, sees millions of tweets each month, but companies can only benefit from these if they are not overwhelmed by the sheer amount of content. LinkedIn can be used to sift through industry-specific groups and contribute engaging posts, while Facebook can be a great way to present information about the company and corporate culture.

Once businesses have spotted employees with the desired skills, they can lure them in with a slew of creative and practical benefits, according to The New York Times. Employees at Evernote receive free housecleaning and those at Genentech can lessen their burdens with take-home dinners and resources to help them find last-minute childcare. 

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