Half of CFO's don't use social networking sites for employee recruiting
According to a recent survey conducted by recruitment specialist Robert Half International, 52 percent of chief financial officers said their companies have not used social networking sites in the employee recruiting process in the past six months. Those who did tended to stick to industry and professional networks rather than business-oriented social media sites like LinkedIn.
“While LinkedIn and other social networking sites have allowed individuals to raise their profile and connect with other professionals, businesses and workers are still cautious about using this technology for recruitment,” said Phil Sheridan, managing director of Robert Half UK. "When devising a recruitment strategy, most companies continue to embrace a more traditional approach, including the use of online job boards, employee referrals and recruitment consultancies."
However, Sheridan still stressed the importance of managing a business' online reputation by ensuring that profiles on the internet remain updated and professional.
"Posting newsworthy articles, participating in relevant discussion groups and conducting periodic online audits will help raise both personal and corporate brand images," he said.
Recently, LinkedIn announced that it had passed the 100 million user mark, and is now adding one new member per second. The company, which was founded in 2002, is the clear frontrunner in its niche of business-oriented social network users.
“While LinkedIn and other social networking sites have allowed individuals to raise their profile and connect with other professionals, businesses and workers are still cautious about using this technology for recruitment,” said Phil Sheridan, managing director of Robert Half UK. "When devising a recruitment strategy, most companies continue to embrace a more traditional approach, including the use of online job boards, employee referrals and recruitment consultancies."
However, Sheridan still stressed the importance of managing a business' online reputation by ensuring that profiles on the internet remain updated and professional.
"Posting newsworthy articles, participating in relevant discussion groups and conducting periodic online audits will help raise both personal and corporate brand images," he said.
Recently, LinkedIn announced that it had passed the 100 million user mark, and is now adding one new member per second. The company, which was founded in 2002, is the clear frontrunner in its niche of business-oriented social network users.
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