Employee recruiting for small businesses

Small businesses looking to improve their employee recruiting success rates should address several key areas, according to business writer Susan Ward.

First, company owners should ensure the salary for the position is compatible with the going rate to avoid losing prospective workers to higher-paying competitors. They can also pique potential employees' interests by touting a range of other perks, such as flexible hours, the option to telecommute, a benefits program, an incentive program and a signing bonus.

Incorporating advancement opportunities is another way to attract workers. These may vary from the chance to develop new skills, the potential to rise to a position with more responsibilities or the promise of a salary increase.

Some small businesses' employee recruitment troubles may simply be caused by an insufficient advertising strategy. Consider expanding and broadening outreach efforts, placing job ads online and contacting employment agencies to maximize the number of people who see the postings.

According to a Nationwide Financial study, just one in five small businesses offer their workers a 401(k) or other employee self-funded retirement plan. More than three-quarters of the 501 small business owners surveyed said having a retirement plan in place is helpful when it comes to employee recruiting. 

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