As unemployment falls, employee retention becomes important

According to some experts, 2012 is set to be the year of employee retention, Forbes reports.

December unemployment figures from the U.S. Bureau of Labor Statistics added to the downward trend established in the second half of last year. The unemployment rate saw a consecutive decrease between August (9.1 percent) and December (8.5 percent).

That means retention will start to become more important going into 2012, as employees start seeing the idea of quitting their jobs as a more viable option.

"All the slashing and burning of the workforce has severely wounded the ability to motivate employees," said Irwin Kellner, chief economist for Marketwatch.com, as quoted by the news source.

Keller warned that employee recruiting management from other companies will be able to successfully poach workers from firms that don't launch incentives and reduce the stress load on their workforce. Even employees who choose to stay at their current jobs will likely be less engaged and productive without incentives.

With regard to recruiting, 2012's landscape is expected to be similar to that of 2011, according to CareerBuilder's annual job forecast. 

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